Influencer Moya Slays maps posting habits, platform pay and side income on TVJ Daytime Live

Popular Jamaican digital creator Moya Slays joined a TVJ Daytime Live discussion on how people are turning content creation into a livelihood, with some stepping away from conventional office hours.

She said that before leaning fully into social video she once juggled three jobs at the same time, and that she has spent roughly three years creating content in a focused way. Her first large brand collaboration, centred on hair and wigs, came within about three months of that push, which she linked to publishing frequent clips of herself styling her own hair because she already wanted fashion and beauty to anchor her work.

Slays argued that reliability matters more than occasional viral flashes. Brands want collaborators who stay visible, she said, suggesting daily posts if possible and treating three times weekly as a workable floor. Clips should show deliberate effort, she added, including clear lighting and decent camera quality, while creators should pick a lane—such as fashion, comedy, song or dance—and keep feeding that speciality rather than random, low-effort uploads.

On money, she described TikTok as the platform that has paid her the most so far, but called YouTube the steadier option because its partner programme routes monthly Google payments once eligibility rules are met, including a one-thousand-subscriber threshold paired with required watch hours. TikTok income can flow from live “battles,” she noted, and from view-based programmes in markets outside Jamaica, so each app’s rules need separate study.

She acknowledged that creator pay swings month to month, unlike a fixed salary, yet said strong self-promotion and consistent publishing can lift earnings. She also challenged the idea that a traditional job is automatically safer, arguing firms can shut or dismiss staff, and urged people to build several income streams—whether they film content or clock in elsewhere—so a slowdown on one platform does not empty the cupboard.

Asked about mental strain from comments and constant ideation, she admitted fatigue sometimes lands but said she treats the trade-off as part of any demanding career, stays grounded in her own identity and refuses to reshape herself solely to please critics.

The segment wrapped after hosts floated a future training course idea in jest and thanked Slays for outlining how she navigates the digital economy.