OUR-TODAY•
Jamaica’s Nichole Brackett to contribute to upcoming American Marketing Association Future Trends Report
Nichole Brackett Walters As businesses and industries globally continue to navigate rapid technological disruption, evolving customer expectations, artificial intelligence, and changing consumer behaviour, greater focus is being placed on understanding the future direction of marketing and business transformation and what it will mean for organisations, economies, and industries worldwide. The American Marketing Association (AMA), one of the world’s leading professional marketing organisations, is currently convening its 2026 Foresight Panel to contribute to its upcoming Future Trends in Marketing Report, a major global report examining the trends, disruptions, and strategic shifts expected to shape the future of marketing, customer engagement, innovation, digital transformation, and business growth over the next several years