KFC Jamaica celebrates World Cup fever with BIGGG LEAGUE customer giveback

KFC Jamaica is giving customers many more reasons to celebrate this summer with the launch of the KFC BIGGG LEAGUE, a nationwide promotion that will reward customers with over 40 prizes, including a grand prize of a trip for two to Brazil plus half a million dollars cash, as excitement continues to build around football and the 2026 World Cup.

Running from June 18 to July 20, 2026, the KFC BIGGG LEAGUE promotion will give customers who purchase a KFC Big Deal or Meal Deal combo the chance to win from a pool of 11 prizes each week, including Free KFC for a Year, Samsung Galaxy S26 Ultra smartphones, 65-inch Smart TVs, Soundbars, Nintendo Switch 2 gaming consoles, and Beats headphones. Plus, one lucky winner will walk away with the grand prize of an unforgettable trip for two to Brazil along with $500,000 cash courtesy of KFC’s poultry partners, Jamaica Broilers.

Inspired by Jamaica’s passion for football and the country’s long-standing affection for Brazil, the KFC BIGGG LEAGUE is designed to bring together KFC’s loyal customers, the brand’s signature food, amazing prizes and the excitement of the biggest sporting event in the world.

While the KFC BIGGG LEAGUE promotion serves as the centrepiece of the brand’s World Cup and customer appreciation activities this year, the promotion also coincides with KFC Jamaica’s 51st birthday.

“We wanted to create a platform that captures the energy and excitement around the world’s biggest football showcase, while giving our customers the opportunity to win amazing prizes that are genuinely exciting and meaningful, including the ultimate prize of a half a million dollars plus a once in a lifetime trip for two to Brazil – the home of the beautiful game!” said Andrei Roper, Marketing Manager, KFC Jamaica.  “The KFC BIGGG LEAGUE is all about rewarding our customers and fans who support us every day with a promotion that feels big, fun and memorable. It’s also fitting that this promotion falls not only during the World Cup, but during our 51st birthday season, so it is a great opportunity for us to give back to the country in a major way.”

This KFC BIGGG LEAGUE builds on the success of last year’s unforgettable KFC Big Deal Brawta 50th Birthday promotion in which KFC rewarded customers with a free Meal Deal with every Big Deal purchase on their June 18 birthday—a move which generated fanatical customer participation across the country and reinforced not only the nation’s love and admiration for KFC, but also the brand’s commitment to creating value and excitement for its customers.

Roper added that the KFC BIGGG LEAGUE promotion also reflects KFC Jamaica’s ongoing focus on finding new ways to engage and reward its loyal customer base.

“Our customers are at the heart of everything we do. Whether through exciting promotions, community initiatives, new menu offerings, new ordering technology, or everyday experiences in our restaurants, we look for opportunities to enhance the customer experience and show our appreciation for the support Jamaicans continue to give the brand,” he said.

Over the past five decades, KFC Jamaica has grown as our country has grown, expanding its restaurant network, creating employment opportunities and supporting communities through investment in education, youth development, sports and charitable initiatives.

“KFC has been blessed to be an integral part of Jamaican life for 51 years, and moments like these give us an opportunity to celebrate that relationship with the people who have made the brand what it is today,” Roper added.

Customers can enter the KFC BIGGG LEAGUE promotion by purchasing Big Deal and Meal Deal combos during the promotional period and submitting their order details, name and contact information via the promotional WhatsApp number at 876-784-7811, for a chance to win.